CHANGING AMERICAN VOTER BOOK:

MORE IDEOLOGICAL

CANDIDATES NOMINATED

DIVISIVE

POLITICAL

ISSUES

ARISE

VOTERS PERCEIVE

CANDIDATE ISSUE

DIFFERENCES

ISSUE VOTING

RISES

INCREASES IN

POLITICAL INCREASES IN

INVOLVEMENT IDEOLOGY

(Campaign (Level of RISING POLITICAL

Interest) Conceptualization) DISTRUST

(Campaign (Issue Consistency)

Activity)

INCREASES IN

ANTIPARTISANSHIP

CHARISMATIC/ (Independents numbers)

POPULAR (Vote switching)

CANDIDATES (Aliented from parties)

NOMINATED

RISING

EDUCATION

LEVELS