PRESIDENTIAL JOB RATING,
PARTY, IDEOLOGY ATTITUDES
(Week 11)
(Note: these are actual class notes,
valuable to those having an excused class absence, or those wishing to review
their class notes for the test. Double spaced notes reflect subjects that are
so important that they are likely to be asked about on a test.)
A President’s job approval
rating is very important, since it tends to predict their ability to get their
legislative program through Congress, as well as their likelihood of being
re-elected. Political scientist Mueller first studied this subject during the
Nixon presidency, and he found that five factors affected a President’s job
rating. Unfortunately for the President, only one of them seemed to help a
President’s popularity, while the other four factors hurt them.
Economic conditions,
particularly high unemployment, tend to hurt a President’s popularity. The
Great Depression with 25% unemployment caused President Herbert Hoover to lose
to Democrat Franklin D. Roosevelt (FDR) in 1932. High unemployment and
inflation led to President Carter’s defeat by Republican Ronald Reagan in 1980.
A recession resulted in President George Herbert Walker Bush losing to Democrat
Bill Clinton in 1992, with Clinton’s campaign slogan, “It’s the Economy,
Stupid!” The financial crash of 2008 resulted in Democrat Barack Obama ending
the Republican-held presidency of eight years. Finally, the pandemic-caused
economic shutdown may have led to Trump’s defeat in 2020.
Statistically,
Mueller’s study of presidencies before Ford suggested that good economic times
do not help a President’s job approval ratings, but I question that finding,
especially given the good economies during Reagan’s and Clinton’s re-elections.
A coalition of political minorities
hurts a President’s popularity as time goes on. There is a honeymoon period in
the first few months of a new presidency, as the press coverage is positive and
even those supporting the other candidate give the new President a chance. As
time goes on, he makes tough decisions that anger people, and some of these
angry voters never come back to support him. As such, the longer the President
is in office, the lower his popularity gets. (It can shoot up when he runs for
re-election, as voters get to compare him with a real human instead of their
ideal, so they choose the lesser of the evils.) Page 117 in the text is a great
chart that basically shows how every President from Truman to Obama started at
a high point in job approval rating, but then their ratings went down (except
for Clinton). Truman’s hit a low with the Korean War, Johnson with the Vietnam
War, and Nixon with the Watergate scandal. Carter’s and George Walker Bush’s
steady popularity declines are classic examples of the coalition of minorities
at work, as Carter became viewed as a failed leader given economic and foreign
policy crises, and Bush was saddled with two endless unpopular wars (plus the
Hurricane Katrina disaster). Even Eisenhower hit two low points with two
economic recessions, as did Reagan (with the 1982 recession and his second term
Iran-Contra scandal). Ford’s early popularity quickly fell after he pardoned
Nixon and faced an economic recession. Even Kennedy saw a declining popularity
before his assassination. Obama lost the popularity of his honeymoon period as
conservatives came to view him as a liberal. Only Clinton saw a rise in
popularity, as the economy boomed and the public reacted against the Republican
impeachment based on a “mere” sex scandal (in their view).
An unpopular prolonged war
hurts a President’s popularity. The classic cases are Truman’s Korean War and
Johnson’s Vietnam War, which caused both Presidents to refrain from running for
re-election. Truman was so unpopular that the popular culture joked about a
possible military coup by a figure like General Douglas MacArthur (commander of
U.S. forces in the Pacific during World War 2). Truman had fired MacArthur as
our military leader in the Korean War, since the general had wanted to “win” in
Korea by bombing China, but the general decided not to run for President and
another general (Eisenhower) won instead. Johnson in 1968 came in a weak first
in the New Hampshire Democratic primary (anti-war candidate Eugene McCarthy
came in a strong second), prompting Johnson to cede the nomination to his Vice
President, Hubert Humphrey. George Walker Bush’s popularity steadily fell as
the Afghanistan and Iraq wars dragged on. While he beat the liberal John Kerry
in 2004, his party lost both houses of Congress in 2006 and then lost the
presidency two years later. Armchair analysts have criticized Obama, Trump, and
Biden’s withdrawals from these conflicts, but it is hard to stay in conflicts
when public opinion is tired of them.
A major scandal hurts the
President’s job rating. The classic example is how Watergate killed Nixon’s political life. Here
is a guy who wins every state except for one (liberal Massachusetts) in his
1972 re-election bid, and then with daily press coverage of the unfolding
Watergate scandal and coverup, his popularity steadily falls. Finally, after
the Supreme Court unanimously (including his three appointed judges) holds that
he must release the taped conversations he had had in the Oval Office, and
those tapes showed that he directed a cover-up of the Watergate break-in by his
campaign officials, Senators of his own party told him that he had lost the
one-third vote needed to be acquitted by the Senate of a likely House impeachment, and he
resigned. Another scandal that hurt a President was the Iran-Contra scandal,
which hurt Reagan in his second term. Reagan was very anti-communist, and the
Central American nation of Nicaragua had had a communist government, which was
being opposed by the anti-communist Contra rebels. A White House National
Security aide, Marine Oliver North, directed a trading arms with Iran for our
Mideast hostages (held by terrorists linked to Iran) scheme, overcharged the
Iranian government, and diverted the profits to the Contra rebels, violating a
federal law that barred the U.S. from providing military aid to any group in
Nicaragua. Reagan avoided impeachment by coming clean, even letting
Congressional investigators read his private diary, and he was so likeable that
nobody had the heart to impeach him, especially as his staff took the fall for
him as they were true believers in him and his conservative philosophy. After
Reagan left the Presidency and was suffering from Alzheimer’s disease, the
Special Prosecutor interviewed him, “Mr. Reagan, do you recall being President
from 1981 through 1989?” “Well, they told me that I was….” Needless to say, any
thought of prosecuting him ended. Any other scandals affecting Presidents that
you can think of?
Rally around the Flag is the
one factor that actually helps a President’s popularity, as people support
their nation’s President in a time of crisis, though that help is only
temporary. President Kennedy faced the Bay of Pigs disaster, when he supported
anti-communist Cubans living in the U.S. going back to Cuba to try to overthrow
the communist Castro government, but then got cold feet and withdrew U.S.
military air support of them, resulting in the anti-communist Cubans being
captured and imprisoned by Castro’s military. Kennedy’s popularity actually
went up, despite this land invasion at the Bay of Pigs being crushed! The Communist
East Germans built the Berlin Wall around the free city of West Berlin (itself
located in communist East Germany) to keep their people from fleeing to the
West in 1961, and the USSR sent short-range nuclear missiles to Cuba in 1962
(after the Bay of Pigs) resulting in a U.S. naval blockage of Cuba and the
threat to use military force to eliminate those missiles, and Kennedy’s
popularity went up. A classic example of this rally around the flag effect was
the Persian Gulf war of 1990-91, when Saddam Hussein’s Iraq invaded and
conquered the small nation of Kuwait, and George Herbert Walker Bush sent half
a million American troops to Saudi Arabia, and then kicked Saddam back to
Bagdad with minimal American casualties. His classic speech, “This aggression
will not stand,” reflected America’s concern over the Hitler parallel of
aggression against neighboring nations leading to a world war. Bush’s
popularity soared to 90%! But the temporary effort was reflected in his
re-election loss, due to the recession. Another classic example of this rally
around the flag was his son George Walker Bush’s reaction to the 9-11 terrorist
attack on the Twin Towers of the World Trade Center and the Pentagon itself.
Standing in the rubble of the World Trade Center, Bush vowed action, “ “And the people who knocked these buildings
down will hear all of us soon,” as toiling emergency workers chanted “USA,
USA.” In a televised speech warning other nations to rid themselves of
terrorist camps, Bush drew the line: “You are either with us, or with the
terrorists.” While’s Bush strong anti-terrorist policy won him re-election, it
did not slow his post-election popularity decline.
Examples
of popular Presidents over the entire course of their Presidencies are:
1) Franklin D. Roosevelt. He was a great speaker over the radio, who rallied
the American people during the Great Depression with his inauguration speech: “The only thing we have to fear is...fear itself
— nameless, unreasoning, unjustified terror which paralyzes needed efforts to
convert retreat into advance.” His solution to advance was the New Deal
liberal economic programs, which helped him win an unprecedented four terms. He
was also an inspirational leader during World War 2, where after the Pearl
Harbor sneak attack by the Japanese on our Hawaiian naval base he addressed
Congress asking for a declaration of war: “YESTERDAY, December 7, 1941, a date which will live in infamy the United
States of America was suddenly and deliberately attacked by naval and air
forces of the Empire of Japan.” World War 2 was a Total War, when men were
drafted and women worked in the factories, but the U.S. led the salvation of
western civilization from the threats of Nazism, fascism, and Imperial Japan.
2) Dwight Eisenhower. He was the popular war
hero (Commander of Allied forces in Europe during World War 2), a very non-partisan kind of leader (both
parties had sought him for their presidential nominee in 1948), who delivered
peace and prosperity, and put the interests of the entire nation before any
ideological or partisan group. 3) John Kennedy was the youngest elected
President (43), he had a cultured wife Jackie and two cute kids, he had served
in Naval combat in World War 2 (PT109 movie depicted how his boat had been sunk
and he had led his men to survive on an island), he was able to joke with reporters,
and his idealistic programs such as the Peace Corps led people to call his
Presidency a time of Camelot (fictitious King Arthur’s court). He was
ideologically inclusive, being tough on Communism but pro-Civil Rights.
Examples
of unpopular Presidents include: 1) Richard Nixon. Due to Watergate, his
popularity reached a low of 26% before his resignation (known for his “I am not
a crook” speech claiming that he had not obstructed justice). However, even
Nixon did not fire the FBI head, he left office graciously, and as Vice
President in 1960 he had presided over the counting of the electoral votes that
gave Kennedy the presidency over himself; thus, he backed an orderly transfer
of power. He also did not demand an investigation of voting irregularities in
the states of Illinois, Missouri, and Texas, states controlled by Democrats,
which could have given him the presidency in 1960, because he did not want to tarnish
America’s image among the emerging democracies in the Third World. Plus, Nixon
was known for the Détente foreign policy (as we’ll discuss later), so he looks
better today. 2) Harry Truman, who
reached a low of 28% during the Korean War. Yet Truman is regarded as one of
our nation’s top 10 Great Presidents, due to his anti-communist Containment
foreign policy (NATO, Marshall Plan) where he sought and gained support from
isolationist Republican Senators. So popularity isn’t everything! 3) George
Walker Bush, whose popularity fell to 25% after the 2008 financial meltdown.
Yet Bush also looks better in retrospect. While Trump was bashing foreigners,
Bush is remembered for preventing average Americans from retaliating against
any of their fellow citizens who looked Mideastern by visiting a mosque three
days after 9-11 and basically saying we were not at war with the Islamic
religion, just the terrorist extremists. Bush’s memoir honestly credits Obama
with economic and political smarts during the 2008 campaign, that fellow
Republican John McCain lacked. After Trump’s dark inauguration speech where he
decried the American Carnage of closed factories, Bush (sitting next to Michelle Obama) candidly remarked, “That
was some weird shit.” Bush as President sought to help minorities with his No
Child Left Behind education policy, and he was praised for his anti-AIDS
African fight. Today, he enjoys painting.
Where
do Obama, Trump, and Biden fall, in terms of overall popularity throughout their
terms? Well, Obama was Average, which I define as being about 50% and never
falling below 40%. A very bright and articulate person, deeply committed to
fighting “income inequality,” the decent human being Obama after leaving the Presidency
pointed out that our country’s greatest problem is that we need to try to
listen to and understand people who disagree with us, and we can disagree
politely without hating the other person; also, we need to stop watching and
reading only those news sources that agree with our own opinions. Trump is
rated Below Average, which I define as below 50% average popularity but never
falling below 30%. Indeed, Trump was never above 50% in popularity. Trump and
Obama were both the victims of polarization, as identifiers of their own party
loved them, and identifiers of the other party disliked (even hated) them. “You
lie,” yelled a Republican Congressman at Obama during one of his State of the
Union addresses, and Trump was treated like a Russian agent by some Democrats
and impeached twice. Years ago, a President’s job approval rating had to be
above 50% in order to gain re-election. Today, as long as his positives outnumber
his negatives, he can gain re-election (so I now exclude no opinions from my
calculations). As of 2023, Biden is somewhere between Average and Below Average, somewhere between Obama and Trump. Only in his first half-year was his approval rating above 50%, and since then it's basically hovered in the low 40's. I joke that if you omit don't knows and calculate Biden's approval rating as a percent of those having opinions, he hovers between 43-45% approval, somewhere between Democrat Stevenson's two losses to Eisenhower in the 1950s. Biden's greatest hope though is that Trump is just as politically unpopular among average voters.
These topics
are important to know for the final exam, so we have run out of time for the
other subjects. They are in my full notes and in the text. Also, I’ll be
teaching a course in Political Parties this spring as a prelude to the presidential and congressional
elections. We have already talked about the Ideology subject, which is also
covered in the textbook.